Advances in machine learning (ML) and artificial intelligence (AI) are causing AI-enabled technology to rapidly gain traction in sales and marketing organizations. In B2B sales and marketing organizations, this trend is tied to the rise of account-based marketing (ABM). As more organizations seek to concentrate sales and marketing resources on best fit accounts, there is a growing need to rapidly identify high-value accounts and timely, relevant account insights. High-quality data and comprehensive data management enables laser-focused targeting.