Jeff Beer / Fast Company
Exclusive: Serena Williams talks about her new tech-infused Gatorade ad – The tennis legend talks about creating good ads, why shes pitching Gatorade, and what makes a successful brand partnership. Back in late 2015, Gatorade was developing a new system of products to help athletes evaluate, measure, and replace the types of electrolytes their bodies need most. Measurement was done by …
