Kiri Masters, Contributor / Forbes.com
The Amazon Transparency Program is a Counterfeiters Worst Nightmare – Counterfeiters have been a problem for as long as brands have existed. In recent years, many have thrived on retail sites like Amazon. Now, Amazon is fighting back with its item-level tracing service, Transparency.Counterfeiters have been a problem for as long as brands have existed. In recent years, many have …
