Apples surprise warning to shareholders marks the first time the company has had to do this in 16 y (Meira Gebel/Business Insider: Finance)

Meira Gebel / Business Insider: Finance
Apples surprise warning to shareholders marks the first time the company has had to do this in 16 y – On Wednesday, Apple announced revenue for its holiday quarter would be significantly lower than expected. This is a warning so rare for the company that the last time it issued a similar letter to shareholders was 16 years ago. Originally, Apple told investors to expect revenues for its holiday quarter, …