Meta is rolling out its new Pocket application in the U.S., allowing users to generate small interactive games and applications through AI prompts and share them via a scrolling social feed.
Originally developed as a shortcut for developers, vibe coding is now being positioned as a mainstream consumer hobby by Meta. The Pocket app lets users create small games, toys, and interactive experiences—referred to as gizmos—simply by describing them to the company’s Muse Spark AI engine. These user-generated creations can then be published directly to profiles for others to play, evaluate, and share.
The platform encourages collaborative remixing, enabling individuals to modify existing gizmos by altering their original prompts, incorporating images stored on their mobile devices, changing visual designs, or adding background music. By turning software development into a participatory social activity, Meta aims to transform AI-generated programs from passive media consumption into interactive content.
Pocket’s underlying technology originates from Gizmo, an application previously built by Atma Sciences, a startup founded by former Snapchat employees. Meta acquired a non-exclusive license to Atma’s technology and integrated its engineering team into Meta Superintelligence Labs earlier in 2026 to accelerate the rollout of the new platform.
As social media platforms face increased pressure to drive engagement through generative AI, Meta’s latest release signals a shift toward distributed software creation. Industry analysts will be monitoring how the platform addresses moderation challenges and intellectual property concerns as user-generated gizmos scale across consumer feeds.