Ciara Byrne / Fast Company
What a 19th-century French novel tells us about Jeff Bezos and Amazon – Meet Emile Zolas Octave Moureta Bezos-like merchant/innovator created 111 years before Amazon sold its first book. A thirtysomething entrepreneur with a genius for systems and a passion for customer service builds an Everything Store that revolutionizes retail. This is not the story of Jeff Bezos, but of the fictional Octave …